When Judgments and Preferences Fail to Conform

Research on Preference Reversals for Product Purchases

Autor/innen

  • Holger Müller
  • Eike Benjamin Kroll
  • Bodo Vogt

DOI:

https://doi.org/10.24352/UB.OVGU-2018-421

Schlagworte:

Preference Reversals, Willingness to Pay, Monadic Designs, Competitive Designs, Pricing Research, Procedure Invariance

Abstract

I

Downloads

Veröffentlicht

2018-09-06

Ausgabe

2010

Rubrik

Artikel

Lizenz